Brand Managing Articles

Information About Managing Your Brand

The History of the Press Release - In the earliest days of the press release, press releases were seen as ghost-written, news manipulation efforts. Ivy Lee, an individual considered to be one of the founding fathers of public relations, wrote the first press release. Society considered Lee's view of public and press interaction to be radical. However, he was able to bring his viewpoint to bear in the fall of 1906.

Branding - To understand brand management, one must understand brand or branding. The first part of this paper will cover brand or branding, and the second part will cover brand management.

Why Public Relations Are Important - Eventually all businesses and non-profit managers need to sway public opinion. Audience perception is vital to the success of a company, division, subsidiary, or department. When a business or organization loses its audience, it loses its customers and its market. Public relations are tremendously important for any organization in the public eye.

Uniform Appearance - The Importance of Uniforms in Branding - According to the Ernst & Young study, "Measures that Matter," a company's brand and other such intangibles can add as much as 40 percent in company value. Because brand equity represents such a large proportion of value, a managed uniform program has the potential to contribute greatly to brand equity and the overall value of the company.