Case Studies

Examples of Branding in Action

Procter & Gamble has been at the forefront of branding and brand management. In 1931, the birth of brand management occurred with Neil McElroy’s now famous three page memo. The idea that the brand had a perceived value or equity that could be increased or leveraged was unheard of.

Beef and Milk - Branding by industry, people, products, organizations – all of these can be and often are branded. How many people think of industries as being branded or needing brand management? Industries can also be branded to raise awareness and distinguish themselves from competing industries. Two of the most famous brands and branding campaigns are for the beef and milk industries.

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