Visible Technologies Named "Cool Vendor" by Leading Analyst Firm

Vendors Selected for the "Cool Vendor Report" are Innovative, Impactful and Intriguing Companies
SEATTLE, WA

Visible Technologies, a leading provider of Internet monitoring, analytics and social media participation solutions, has been included in the "2008 Cool Vendors in the High Performance Workplace" report by Gartner Inc.
Gartner's report highlights vendors with a common goal of brokering better relationships, whether between users in an enterprise, a social community, or both.
According to the report, cool vendors in the high-performance workplace collectively add value by bringing people, their ideas and their social and business interactions into better context.
Gartner defines a "Cool Vendor" as a company that offers technologies or solutions that are:

Innovative; enabling users to do things they couldn't do before.
Impactful; have, or will have, business impact, i.e., not just technology for the sake of technology.
Intriguing; caught Gartner's interest or curiosity in approximately the past six months.

Why Visible Technologies

Today's rapidly changing new media environment requires companies to develop effective online brand management strategies in order to protect corporate and brand reputation, investor confidence and new customer interest.
Visible Technologies empowers "Enterprise 2.0" companies to manage their brands online.
With their TruCast® solution, Visible Technologies leverages powerful technology to monitor, analyze and participate in online conversations, enabling focused and targeted social media relations.
Brands and individuals can observe, manage and optimize their reputations on search engines using TruView^TM.

Quotes

"We're pleased that Gartner evaluated us, which we believe recognizes the innovations Visible Technologies brings to the market, specifically around online brand management and consumer engagement. We feel Gartner's report validates our position at the forefront of social media monitoring, analysis and participation." - Blake Cahill, senior vice president of sales and marketing, Visible Technologies.

"Every enterprise with a Web presence should be monitoring search engines and social media to evaluate reputation and risks. Global risk managers have already identified reputation as the biggest threat to enterprises in 2008, but few business leaders seem to have heard the news." - Toby Bell, "Cool Vendors in the High-Performance Workplace, 2008" report, Gartner, Inc.

About Gartner's Cool Vendors Selection Process

Gartner's listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness of a particular purpose.

Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn't do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); Intriguing, have caught Gartner's interest or curiosity in approximately the past six months.

SUPPORTING RESOURCES

Visible Technologies — http://www.visibletechnologies.com
TruCast® — http://www.visibletechnologies.com/solutions/trucast.php
TruView™ — http://www.visibletechnologies.com/solutions/truview.php
Upcoming Events — http://www.visibletechnologies.com/news/events.php
New Media
VisInsights Blog — http://www.visinsights.com
Visible Technologies Del.icio.us Page— http://del.icio.us/visibletech

About Visible Technologies

Visible Technologies empowers companies to track, analyze and participate in consumer generated media to drive their business forward. Its innovative TruCast® platform is the industry's first complete solution for social media analysis and participation. Visible Technologies also helps brands and individuals manage and protect their online reputations with the powerful TruView^TM search engine solution. For more information, go to http://www.visibletechnologies.com, or follow the blog at http://www.visinsights.com.

For more information, press only:

For Visible Technologies
Blake Cahill
SVP Sales and Marketing
Visible Technologies
206.838.1178
blake@visibletechnologies.com
For Burson-Marsteller
Paul Cordasco
Global Director Media Relations
Burson-Marsteller
212.614.4522
Paul.Cordasco@BM.com

TruCast and TruView are trademarks of Visible Technologies. All other product and company names mentioned herein may be trademarks of their respective owners.

View the Trucast page at Visible Technologies for more about online reputation management.