Visible Technologies and Burson-Marsteller Announce Strategic Alliance for Social Media Monitoring and Participation

Burson-Marsteller to offer Visible Technologies solutions to clients

SEATTLE, WA - Visible Technologies, a leading provider of Internet monitoring, analytics and social media participation solutions, today announced it has entered into a strategic alliance with Burson-Marsteller, a leading global public relations and public affairs firm that provides clients a full range of public relations, public affairs advertising, and digital media services.

Through this alliance, Burson-Marsteller will offer Visible Technologies' online social media monitoring software to its clients. Visible Technologies' TruCast® solution monitors all forms of social media, providing companies and organizations with real-time insights into the online discussions occurring about their products, brands, and companies. TruCast identifies the most popular and influential blog posts, online forums, and social networks on any specific topic.

"We are thrilled to be working with Visible Technologies," said Erin Byrne, Chief Digital Strategist at Burson-Marsteller. "Visible's social media and online reputation management solutions address the growing needs of our clients who want to monitor and engage in social media."

Burson-Marsteller is currently using TruCast with several clients including Hormel Foods.

"Using TruCast will greatly increase our ability to understand how our company is viewed online," said Julie Craven, vice president of Corporate Communications for Hormel Foods. "Now Hormel Foods will not only be better able to listen to our various stakeholders, but also better connect with them."

"Visible Technologies' solutions are innovative and instrumental for social media monitoring and engagement," said Adam Selig, CEO of Visible Technologies. "Partnering with a market leader, such as Burson-Marsteller and their customer Hormel Foods, is a great opportunity for Visible. We are extremely excited to execute a joint offering with them."

About Visible Technologies

Visible Technologies empowers companies to track, analyze and participate in consumer generated media to drive their business forward. Its innovative TruCast® platform is the industry's first complete solution for social media analysis and participation. Visible Technologies also helps brands and individuals manage and protect their online reputations with its powerful TruView^TM search engine solution. For more information, go to www.visibletechnologies.com, or follow the blog at www.visinsights.com.

About Burson-Marsteller

Burson-Marsteller (www.bm.com), established in 1953, is a leading global public relations and public affairs firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, advertising and web-related services. The firm's seamless worldwide network consists of 57 wholly-owned offices and 46 affiliate offices, together operating in 59 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP (NASDQ: WPPGY), one of the world's leading communications services networks.

For more information, press only:

For Visible Technologies
Blake Cahill
SVP Sales and Marketing
Visible Technologies
206.838.1178
blake@visibletechnologies.com
For Burson-Marsteller
Paul Cordasco
Global Director Media Relations
Burson-Marsteller
212.614.4522
Paul.Cordasco@BM.com

TruCast and TruView are trademarks of Visible Technologies. All other product and company names mentioned herein may be trademarks of their respective owners.

View the Trucast page at Visible Technologies for more about online reputation management.